As the university’s premier branding conference, Style and the City integrates corporate and personal branding concepts to provide students with a holistic glimpse of the topic. Drawing from its marketing and human resources core, Style and the City illustrates the multidimensional value of branding and its application to individuals in all professions, attracting over two hundred students from all concentrations.
The personal branding focus is on discovery, authenticity and the understanding of everything that communicates a brand. This is executed with a personal branding keynote, a dining and business etiquette speaker and a fashion show. The image consulting breakout session focuses in on the creation of a personal brand, ensuring that one’s values are consistent with the brand that they portray to friends, peers and the busines scommunity.