Business Week, the largest annual business fair at the University of British Columbia, today launches its 2011 marketing campaign based on the theme ‘Where Business Starts’. The advertising motifs featuring multiple arrows are inspired from the new logo which was introduced a year ago.

The largest marketing campaign ever done by the Business Week Organizing Committee, the first advertising installation can now be viewed on all media screens throughout the Sauder School of Business and throughout campus through the UBC Library and UBC Public Affair Media Network. More than 20 exhibitors are featured, reinforcing Business Week’s commitment to the success of its exhibitors and partners while offering unparalleled choices to visitors.

Printed advertisement will be progressively installed at selected locations with limited or no media screens. A brand new advertising installation concept, never seen before at the Sauder School of Business, is set to debut in early September. A strong marketing presence during the week will also bring the Business Week experience to a whole new level. Business Week, where business starts.